The Catch-22 of Humble Leadership
Is it possible that the very qualities that make nonprofitleaders so effective are also the ones holding them back?
In my work with nonprofit founders and executive directors, we’ve seen this again and again. These leaders are mission-driven. Selfless. Focused entirely on the communities they serve.
But that humility often comes at a cost.
They avoid the spotlight. They hesitate to share their own stories. And as a result, they risk staying invisible — even as they lead some of the most impactful work happening today.
Why Visibility Matters (Even if You Hate the Word)
If you’re running a nonprofit, you’re probably working with limited budgets and big goals. Visibility can be your secret weapon.
Here’s why:
It attracts aligned support. People want to see your mission in action — and understand the people behind it.
It builds trust. Regular, thoughtful visibility helps donors, partners, and community members feel confident in who they’re supporting.
It sets you apart. In a sector where some nonprofits are inefficient or even unethical, showing up with transparency helps you avoid being painted with the same brush.
In short: your voice matters. Especially when it reflects the values and stories that drive your mission.
Good News: It Doesn’t Have to Be About You
If “self-promotion” makes you cringe, here’s the good news: visibility doesn’t have to be self-centered. You already have a goldmine of meaningful stories to tell:
- The individuals or communities you’ve helped
- The volunteers and staff who make your work possible
- The everyday challenges your organization is tackling
These aren’t just stories — they’re proof. They show your values in action. And when you take the time to highlight others, your leadership becomes more visible too.
A Simple 4-Week Visibility Plan
You don’t need to post every day. One post per week cancreate real momentum — and build a habit that lasts.
Here’s a 4-week plan to get started, pulled directly fromour Visibility Brief – Nonprofit Edition:
Week 1
Share what drives your nonprofit’s mission. What’s the big problem your organization exists to solve?
Week 2
Share the moment that called you to this work. What personal experience made this mission yours?
Week 3
Tell one story of someone your work has helped. Be specific. One name. One transformation.
Week 4
Share something you’re grateful for this month. A volunteer, a partner, a moment that reminded you why youkeep going.
Each of these can be written in 10–15 minutes. No marketing plan required.
Your Visibility Is Part of Your Mission
The work you’re doing matters. But if no one sees it — orhears from you — the impact stays limited.
When you show up with consistency and heart:
- You build trust
- You attract the right support
- You help others believe in your mission
If you don’t share your story, someone else will — or worse, no one will. The good news? You don’t have to figure it out alone.
Subscribe to Visibility Brief – Nonprofit Edition. One email. One prompt. Every Monday. Free.